At rooms4groups, we specialise in making Group hotel reservations UK easy, efficient, and stress-free. Founded in York by Maria Turley Allerton, we’ve grown from a small idea into a global business that last year alone secured hotel stays for over 10,000 people, ranging from intimate groups of ten to major events hosting up to 1,000 guests.

Maria started rooms4groups with a clear vision: to offer expert group booking services with a personal touch, while also creating a career that balanced her professional goals with family life. That vision has become the foundation of everything we do.

“I wanted a career I loved but one that also allowed me to be there for the family,” says Maria. “From the very beginning, that became the ethos of the company—to provide that same balance for my team.”

Today, we’re proud to support a team of talented professionals who value flexibility, family, and connection. Many of our staff are working mums who appreciate the ability to attend school concerts and family events, all while being part of a high-performing and supportive workplace. This has created a fantastic, dedicated team who work incredibly hard because they feel valued and supported.

rooms4groups sources and manages hotel bookings for groups of all sizes across the globe. We negotiate discounted group rates in hotels ranging from budget to five-star luxury accommodations, ensuring we meet a wide variety of needs and budgets. Our clients include Schools, Universities, Corporate & MICE groups, Sports Teams, Tour Operators, Special Interest & Leisure Groups

Unlike impersonal online booking platforms, we offer dedicated service, expert advice, and hands-on support throughout the booking process. We negotiate competitive rates, handle special requests, and stay involved right up to the day of travel.

Our clients trust us because:

• We listen and adapt to their needs

• We simplify complex logistics

• We deliver cost-effective, reliable solutions

• We genuinely care about their experience

With an eye on the future, rooms4groups continues to grow, staying flexible, building strong hotel partnerships, and embracing travel trends such as sustainability and eco-conscious tourism.